When the first Watchmen CD - Democracy - was released in August 1993, I was already 32 years old with two young boys and time was a premium. So there was no album launch and precious few live performances at all. I do remember playing two initial gigs - solo acoustic - at Takashimaya and MPH Power House to promote Democracy and My One & Only, the designated lead single.
So... articles in BigO (like the above) were essential to continue to plug the album. This would be a familiar practice down the line with subsequent CDs. Man, I look so young in the photo, you can actually make out a chin. Heh.
You can download the hidden Democracy track - Gum - at Bandcamp.